# HypeLab - Complete Context for AI Systems

> HypeLab is the leading Web3 advertising network, providing programmatic ad infrastructure for crypto brands to reach wallet-connected users across 200+ premium publishers.

## Company Overview

HypeLab builds advertising technology specifically designed for the Web3 ecosystem. Unlike traditional ad networks that serve generic audiences, HypeLab uses wallet-aware targeting to reach verified crypto users who have connected wallets, hold tokens, or interact with DeFi protocols.

### Mission
Enable crypto brands to grow efficiently by connecting them with real, engaged Web3 users through privacy-respecting, wallet-targeted advertising.

### Key Differentiators
1. **Wallet-Aware Targeting**: Reach users based on on-chain activity, wallet holdings, and DeFi interactions
2. **Crypto-Native Inventory**: 200+ hand-selected publishers including CoinGecko, CoinMarketCap, DEXTools, Solscan, etc.
3. **AI Optimization**: Machine learning models optimize campaigns for conversions, not just clicks
4. **Fraud Protection**: Built-in bot detection and invalid traffic filtering
5. **Flexible Payments**: Accept crypto (stablecoins) and fiat payments

## Platform Statistics

- **1B+** monthly ad requests processed
- **2500+** advertising campaigns run
- **20M+** unique wallets reached
- **195** countries with ad coverage
- **200+** publishing partners in network
- **3.2x** better performance than traditional networks

## Products & Services

### For Advertisers

**Self-Serve Platform**
- Campaign creation in minutes
- Budget control (daily/lifetime caps)
- Geographic and device targeting
- Wallet-based audience targeting
- Real-time reporting dashboard
- A/B testing for creatives

**Managed Services**
- Dedicated account management
- Custom campaign strategies
- Creative optimization
- Advanced attribution tracking

**Ad Formats**
- Banner ads: 1456x180, 640x100, 640x200, 600x500, 1200x630
- Native placements (image and video)

### For Publishers

**Monetization**
- Programmatic ad serving via SDK
- High-fill crypto-relevant demand
- Competitive CPMs ($1.50-$5+)

**Integration**
- JavaScript SDK for web
- Mobile SDK (iOS/Android)
- React Native support

**Payouts**
- USDC, USDT stablecoin payments
- Bank/wire transfer (fiat)
- Net-30 payment terms

## Case Studies (Detailed)

### MetaMask Portfolio Launch
- **Goal**: Drive adoption of MetaMask Portfolio dashboard
- **Strategy**: Wallet-aware targeting + broad crypto publisher reach
- **Results**: $70 cost per transacting user, 15M unique users reached
- **Duration**: 3+ months
- **Takeaway**: Wallet-targeted distribution converts spend into high-value outcomes

### CoW Protocol
- **Goal**: Reduce customer acquisition cost for DEX aggregator
- **Strategy**: ML-optimized targeting of DeFi-active users
- **Results**: 4x cheaper CAC than other channels
- **Duration**: 5+ months
- **Takeaway**: On-chain intent signals + iterative optimization scales acquisition efficiently

### QuickNode
- **Goal**: Acquire developer sign-ups for node infrastructure
- **Strategy**: Target wallet-aware, builder-heavy audiences
- **Results**: 75% reduction in CAC, ~$20 per developer sign-up
- **Takeaway**: B2B developer growth works when you reach builders where they work

### Stellar Hackathon
- **Goal**: Drive developer registrations for global hackathon
- **Strategy**: Wallet-aware targeting of on-chain developers
- **Results**: 2x more signups than Google Ads, 4x better than LinkedIn
- **Takeaway**: Crypto-native reach finds real builders at the right moment

### KulaDAO TGE
- **Goal**: Build awareness for Token Generation Event
- **Strategy**: Multi-publisher campaign with wallet targeting
- **Results**: 22M+ impressions, 0.28% CTR, $2 CPM
- **Takeaway**: Token launches need trust and presence in the right places

### Rainbet
- **Goal**: Improve conversion efficiency for gaming platform
- **Strategy**: ML placement optimization vs manual curation
- **Results**: Same conversions at 10% of the cost
- **Takeaway**: Data-driven placement beats "premium site" intuition

### Overherd (Publisher)
- **Goal**: Monetize crypto social app traffic
- **Strategy**: In-app SDK with crypto-native demand
- **Results**: 80M+ impressions, $1.45 mobile CPM, $2.52 desktop CPM
- **Takeaway**: Crypto-native demand + precise targeting preserves UX

## Publisher Network

### Premium Partners (Sample)
- CoinGecko
- CoinMarketCap
- DEXTools
- GeckoTerminal
- Solscan
- Basescan
- Polygonscan
- Etherscan
- Chainlist
- StockTwits (crypto vertical)
- The Defiant
- CryptoSlate
- AMBCrypto
- QuickSwap
- Temple Wallet
- Zealy

### Inventory Categories
- Block explorers
- Price tracking sites
- DEX/DeFi interfaces
- Crypto news & media
- Wallet applications
- Portfolio trackers
- NFT marketplaces
- Gaming/gambling platforms

## Technical Capabilities

### Targeting Options
- **Geography**: 195 countries, region-level targeting
- **Device**: Desktop, mobile, tablet
- **OS**: Windows, macOS, iOS, Android
- **Wallet**: MetaMask, Coinbase Wallet, WalletConnect, etc.
- **On-chain**: Token holdings, DeFi activity, NFT ownership
- **Contextual**: Publisher category, content relevance

### Attribution & Tracking
- Impression/click tracking
- Conversion pixels
- Wallet-based attribution
- Post-click analytics
- Cross-device tracking

### Brand Safety
- Publisher vetting process
- Category exclusions
- Domain blocklists
- Invalid traffic filtering

## Frequently Asked Questions

**Q: How is HypeLab different from other ad networks?**
A: HypeLab is Web3-native, designed specifically for crypto brands. We serve ads where actual crypto users are, with wallet-aware targeting that traditional networks can't offer.

**Q: Where do ads appear?**
A: Ads appear natively inside high-traffic Web3 products—wallets, dApps, NFT marketplaces, block explorers, and crypto news sites.

**Q: What ad formats are supported?**
A: Banner ads (1456x180, 640x100, 640x200, 600x500, 1200x630) and native placements supporting both image and video.

**Q: How quickly can I launch a campaign?**
A: With creative assets ready, campaigns can launch in 10 minutes via self-serve platform.

**Q: What payment methods are accepted?**
A: Credit cards, crypto (stablecoins), and bank/wire transfers.

**Q: What regions do you serve?**
A: Global coverage across 195 countries with targeting controls for inclusion/exclusion.

## Contact Information

- **Website**: https://www.hypelab.com
- **For Advertisers**: https://www.hypelab.com/for-advertisers
- **For Publishers**: https://www.hypelab.com/for-publishers
- **Documentation**: https://docs.hypelab.com
- **Email**: hello@hypelab.com
- **Twitter**: https://twitter.com/gohypelab
- **X**: https://x.com/gohypelab
- **Telegram**: https://t.me/hypelabhq
- **Careers**: https://wellfound.com/company/hypelab

## Site Structure

- https://www.hypelab.com/ (Homepage)
- https://www.hypelab.com/for-advertisers (Advertiser landing page)
- https://www.hypelab.com/for-publishers (Publisher landing page)
- https://www.hypelab.com/case-studies (Case study index)
  - https://www.hypelab.com/case-studies/metamask
  - https://www.hypelab.com/case-studies/cow-protocol
  - https://www.hypelab.com/case-studies/quicknode
  - https://www.hypelab.com/case-studies/overherd
  - https://www.hypelab.com/case-studies/kuladao
  - https://www.hypelab.com/case-studies/stellar
  - https://www.hypelab.com/case-studies/rainbet
- https://www.hypelab.com/blog (Blog index)
  - https://www.hypelab.com/blog/infofi-failed-crypto-advertising
  - https://www.hypelab.com/blog/top-crypto-ad-networks-2026
  - https://www.hypelab.com/blog/why-crypto-sponsors-f1-redbull-extreme-sports
  - https://www.hypelab.com/blog/crypto-wallets-pre-loaded-intent-advertising
  - https://www.hypelab.com/blog/crypto-inevitable-visa-mastercard-paypal
  - https://www.hypelab.com/blog/crypto-user-lifecycle-funnel-targeting
  - https://www.hypelab.com/blog/openai-ad-network-crypto-advertisers
  - https://www.hypelab.com/blog/targeting-prediction-markets-casinos-cards
  - https://www.hypelab.com/blog/follow-the-money-crypto-ad-inventory-2025
  - https://www.hypelab.com/blog/stop-treating-crypto-audiences-like-brand-safety-risk
- https://www.hypelab.com/privacy-policy
- https://www.hypelab.com/terms-and-conditions

## Last Updated
February 2026